Relocating to Europe · Open to employer sponsorship · Available immediately

Rehmat Zaman
Khattak

E-Commerce & Marketplace Manager · AI-Driven Growth · Purchasing & Operations

📍 Dubai, UAE ✉ rehmatzaman@gmail.com 📞 +971 55 692 1707

View Experience Hire Me

0YoY revenue growth (Amazon & Noon)

0Customer acquisition cost reduction

0Conversion uplift via A+ Content

0Content production time cut with AI

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Amazon Seller & Vendor Central ◆ PPC & Bid Optimization ◆ SEO / SEM Strategy ◆ FBA/FBM Operations ◆ Generative AI Integration ◆ Vendor Negotiation ◆ Demand Forecasting ◆ ERP & Inventory Control ◆ Data Analytics ◆ Amazon Seller & Vendor Central ◆ PPC & Bid Optimization ◆ SEO / SEM Strategy ◆ FBA/FBM Operations ◆ Generative AI Integration ◆ Vendor Negotiation ◆ Demand Forecasting ◆ ERP & Inventory Control ◆ Data Analytics ◆

01 — Profile

Driving growth where commerce meets AI

Results-driven E-Commerce Manager with 16+ years of international experience across Amazon 1P/3P (EU & MENA), Shopify, Noon, and Alibaba — delivering consistent revenue growth across B2B and B2C channels.

Expert in PPC optimisation, A+ Content, SEO/SEM, vendor negotiation, product photography and full-funnel marketplace operations. Multilingual communicator with direct EU market experience, having built and managed B2B sales and digital operations in Athens, Greece.

Actively integrating Generative AI (Claude, ChatGPT, Gemini, Midjourney) to cut content production time by 60% and design costs by 40%. Familiar with Amazon EU marketplace structure (DE, UK, FR, IT) and GCC-wide digital campaign management.

Amazon Seller & Vendor CentralPPC & Bid Optimization SEO / SEM StrategyFBA/FBM & Marketplace Ops Generative AI IntegrationProduct Photography & Visual Design Vendor NegotiationBrand Identity Design Demand ForecastingERP & Inventory Control Multi-Channel StrategyData Analytics

⚡ AI Impact

↓ 60% content production time across listings & campaigns
↓ 40% design outsourcing costs via AI visual pipelines
↑ 3× PPC iteration speed with AI-driven keyword strategy
24/7 AI-powered customer query handling implemented
100+ SKU creative pipeline via Canva AI Bulk Create

02 — Selected Work

Three programmes, in detail

Each of these ran inside a live commercial business, not a sandbox. The figures are the ones I reported internally.

Rebuilding a perfume & cosmetics brand's marketplace performance

Marketplace growth

Dubai · 2023 — present

ContextA perfumes and cosmetics trading business selling on Amazon and Noon across the GCC, with flat revenue, rising ad spend, and product pages that were not converting the traffic they paid for.

ApproachRebuilt the keyword and PPC structure using Helium 10 alongside AI-assisted keyword expansion, then moved to data-driven bid management with AI-assisted audience segmentation. In parallel I rewrote listings and A+ Content for conversion rather than description, and applied Amazon EU marketplace practice from the DE, UK, FR and IT markets to the catalogue.

OutcomeRevenue grew 45% year on year while acquisition cost fell — growth from efficiency rather than from spending more. The conversion gain compounds across every future campaign on the same catalogue.

Measured results

Revenue, YoY+45%

Acquisition cost−22%

Conversion rate+18%

Amazon Seller CentralNoonHelium 10 A+ ContentPPC & bid managementGoogle Analytics 4

An AI production line for listings, creative and ad assets

AI-powered operations

Dubai · 2023 — present

ContextCreative was the bottleneck. Every new SKU needed copy, banners, lifestyle imagery and ad variants, and each round trip through an external design agency cost both money and days of waiting.

ApproachBuilt an internal pipeline instead of outsourcing: Claude and GPT-4o for product copy, A+ scripts and bulk multilingual descriptions in English, Arabic and German; Canva AI Bulk Create to generate assets across more than 100 SKUs at once; Midjourney and DALL·E for brand-consistent lifestyle scenes that replaced paid stock photography; Magnific.ai for upscaling. Prompt templates were standardised so output stayed on-brand rather than varying run to run.

OutcomeContent production time dropped by around 60% and design outsourcing costs by around 40%, and PPC creative could finally be iterated at roughly three times the previous speed — turning creative from a constraint into something we could test with.

Measured results

Production time−60%

Design spend−40%

Creative iteration3×

SKUs in pipeline100+

ClaudeGPT-4oGemini Canva AI Bulk CreateMidjourneyDALL·E Magnific.aiPhotoshop

Procurement and inventory control across a multi-branch supplier base

Purchasing & supply

Dubai · 2012 — 2017, and ongoing

ContextAn optical retail and trading operation running more than 50 suppliers across multiple branches, where inventory records and physical stock had drifted apart and order fulfilment was suffering for it.

ApproachTook end-to-end ownership of procurement and vendor negotiation, then implemented ERP workflows so that purchasing, receiving and stock movement were recorded consistently across branches instead of per-site. Later applied the same discipline to SKU lifecycle management and demand forecasting in the e-commerce business.

OutcomeInventory discrepancies fell by an estimated 30% and fulfilment accuracy improved, while negotiated terms delivered around 12% in procurement cost savings in the current role — margin recovered without touching the selling price.

Measured results

Procurement savings12%

Stock discrepancies−30%

Suppliers managed50+

ERP systemsVendor negotiationDemand forecasting SKU lifecycleMulti-branch operations

03 — Systems I've Built

A full commerce stack, built with AI

Alongside my current role I run Global Fashion Professional, a UAE beauty and nail supply business. I designed and built its entire commerce stack myself — storefront, inventory system, Amazon operations dashboard, channel feeds and automated monitoring — using AI as the engineering partner. These are production systems I operate daily, not demos.

Customer storefront

Live

GFP Control Center — the custom admin workspace · figures redacted

Storefront on mobile

A Medusa v2 storefront and backend running the full purchase path: cart and checkout, card and cash on delivery, Tabby and Tamara instalment options, separate salon and wholesale price tiers, and stock states that stop promising same-day dispatch when a line hits zero. Checkout includes a map-pin delivery step so customers drop an exact location, which the admin order screen turns into a one-tap handoff to navigation or WhatsApp. I also built the GFP Control Center on top of it — a custom Medusa admin workspace that puts catalogue, inventory, orders, tiered pricing, B2B approvals and storefront content into one screen instead of scattered menus.

globalfashion.ae →

Medusa v2Next.jsPostgreSQL RedisDockerOpenStreetMap

Inventory system

Internal

Inventory dashboard · figures redacted

The system of record behind everything else — roughly 3,100 priced variants with products, tiered pricing, stock and shipping data in one place. It also holds the dimensional data for over 2,200 products, including the volumetric weights that decide what a courier actually charges, which is what makes accurate shipping quotes possible at checkout.

PHPMySQLDockerData modelling

Command Center — Amazon operations

Internal

Command Center · account figures redacted

An operations dashboard built directly on the Amazon Selling Partner API: PPC campaign and negative-keyword management, listing health, buy box position and price synchronisation, all in one screen instead of across Seller Central tabs. Built to make the daily marketplace routine take minutes rather than hours.

Amazon SP-APIPHPMySQLPPC automation

Commerce OS — channel feeds

Internal

Commerce OS · figures and account IDs redacted

Generates and syncs the product catalogue out to Google, Meta, TikTok and Pinterest, handling each platform's feed rules and category mapping from a single source. Pinterest merchant status is approved with around 2,000 products distributing, and the TikTok pixel and catalogue are connected and live.

Feed generationGoogle Merchant Center Pinterest CataloguesTikTok CatalogueMeta

Automated guard — nightly integrity checks

Internal

The piece I am most pleased with. Fifty automated checks run across the whole stack every night — catalogue integrity, pricing, stock sync, feed health, backups — writing both a human report and a machine-readable feed that drives an internal health page with one-click fixes. Every new feature has to ship with its own check, and every check is deliberately broken once to prove it actually catches the failure it claims to. Off-site backups run daily with a restore that has been tested, not assumed.

BashcronJSONL reporting DockerAutomated backupsMonitoring

04 — AI & Generative Intelligence

The AI stack I work with daily

Claude AI (Anthropic)

Expert

Prompt engineering for product copy & A+ scripts · API-powered content pipelines · long-context sales report analysis · multilingual listings (EN/AR/DE)

ChatGPT · GPT-4o

Expert

Advanced CSV sales analysis · Custom GPTs for keyword & ASIN research · GPT-4o Vision for product image analysis · bulk description pipelines · B2B outreach automation

Google Gemini

Advanced

Multimodal image-to-listing copy · Gemini in Google Workspace · Deep Research for EU & GCC market intelligence · Google Ads AI asset generation

Canva AI / Magic Studio

Expert

Bulk Create for 100+ SKU pipeline · Magic Write & Text-to-Image · Presentations AI for stakeholder reports · Background Remover

Midjourney / DALL·E

Advanced

Photorealistic lifestyle product scenes · brand-consistent prompting · inpainting to reformat one shot across multiple ad placements · ad creative without stock photo costs

Supporting AI Stack

Proficient

Magnific.ai (16× upscaling) · Runway ML (AI video) · Perplexity AI · Zapier AI (automation) · ElevenLabs · Notion AI · Grammarly AI

05 — Professional Experience

16+ years across three continents

E-Commerce & Purchasing Manager

Nov 2023 — Present

ISKHAK Perfumes & Cosmetics Trading LLC · Dubai, UAE

Delivered 45% YoY revenue growth via optimised Amazon & Noon PPC campaigns (familiar with Amazon EU structure — DE, UK, FR, IT) powered by Helium 10 and AI-driven keyword strategy
Reduced CAC by 22% through data-driven bid management and AI-assisted audience segmentation; improved CVR by 18% with A+ content and SEO
Led procurement & vendor negotiations achieving 12% cost savings; managed full SKU lifecycle, demand forecasting, and ERP-based inventory optimisation
Coordinated GCC-wide branding and paid digital campaigns; deployed Canva AI and Magnific.ai for rapid, high-quality creative production

IT & Business Relationship Manager

Nov 2022 — Nov 2023

OPTO VISION LLC · Dubai, UAE

Managed IT infrastructure, ERP systems, and network operations ensuring business continuity across multi-branch operations
Expanded international B2B sales via Alibaba and Facebook Marketplace using AI-generated content and targeted digital campaigns
Directed e-commerce website operations, introducing AI chatbot support to boost online conversions; oversaw supplier procurement and cost control

E-Commerce & Purchasing Manager

Mar 2018 — Mar 2022

SM LUXURY LIFE LLC · Ajman, UAE

Directed Amazon, Noon, and Alibaba marketplace operations achieving consistent double-digit YoY growth across international markets
Led purchasing and supplier sourcing, negotiating vendor terms to improve margin and stock availability
Managed the company website, Google Ads, SEO, SEM, and paid social with measurable ROAS improvement; optimised listings, A+ content, and pricing with data-driven tracking

Senior E-Commerce Specialist

Nov 2017 — Mar 2018

Big Brother Traders Pvt. Ltd. · Lahore, Pakistan

Managed product catalogue optimisation and marketplace listings to improve search visibility and conversion rates
Built and maintained B2B sales partnerships; coordinated supplier relations for improved inventory and order fulfilment efficiency
Supported digital marketing initiatives contributing to pipeline growth across online sales channels

System Analyst & Business Relationship Manager

Dec 2012 — Mar 2017

Albur Opticals LLC · Deira, Dubai, UAE

Managed end-to-end B2B procurement and vendor negotiations across 50+ suppliers, achieving consistent cost optimisation and improved payment terms
Implemented and maintained ERP system workflows, reducing inventory discrepancies by an estimated 30% and improving order fulfilment accuracy
Supported international marketplace integration contributing to new regional market expansion; oversaw IT infrastructure and network security across multi-branch operations

Sales Executive & IT Coordinator

Jun 2008 — Aug 2012

GPB Office Solution · Athens, Greece 🇪🇺 — 4 years of hands-on business experience in Europe

Managed the company website, social media, and digital marketing; designed product brochures and sales collateral for the printer and photocopier range
Handled B2B sales and client relationships across a customer base of government ministries, police departments, corporations, and shipping companies
Installed, serviced, and refurbished digital photocopiers and professional printers (Konica, Ricoh, Sharp) — software configuration, networking, and on-site troubleshooting

06 — Skills

Creative design & marketplace mastery

🛒 Marketplace & Growth

Amazon Seller & Vendor Central95%

PPC & Bid Optimization92%

SEO / SEM Strategy90%

Demand Forecasting & ERP88%

🎨 Creative & Visual Production

Adobe Creative Suite (Ps · Ai · Pr · Ae)90%

AI Visual Tools (Canva · MJ · DALL·E)93%

Amazon A+ Content & EBC Banners92%

CorelDRAW · Video Ads · Figma82%

🤖 AI & Automation

Prompt Engineering (Claude · GPT-4o)95%

AI Content Pipelines & Bulk Create92%

Workflow Automation (Zapier AI)85%

AI Lifestyle Scene Generation88%

07 — Education & Certifications

Credentials that back it up

🎓

Secondary School Certificate (SSC), Science — 1993BISE Peshawar, Pakistan

🛠

A+ Hardware CertificationCompTIA / Technical Training

📜

Google Digital Marketing & E-Commerce CertificateGoogle — Coursera

📊

Google Analytics 4 (GA4)Google Skillshop

🚀

Helium 10 Certified — Amazon Advertising AccreditedHelium10 / Amazon

🔍

Jungle Scout Certified E-Commerce ExpertJungle Scout

🎨

Graphics Design & Multimedia ProductionProfessional Training

✨

Canva AI Magic Studio — Advanced Power UserCanva

🤖

Prompt Engineering for Generative AIProfessional Development (in progress)

🖼

Midjourney Advanced Prompting & Magnific.ai SpecialistSelf-directed / Community-certified

Languages

EnglishC1/C2

Fluent

ArabicB1

Conversational

UrduC2

Native

PashtoC2

Native

GermanA1

Learning · B1 target

08 — Contact

Let's grow your marketplace together

Based in Dubai and relocating to Europe. I would require employer sponsorship and I am well prepared for that process — happy to walk any employer through it. References available on request.

✉ rehmatzaman@gmail.com 📞 +971 55 692 1707 in linkedin.com/in/rehmatktk Be behance.net/rehmatkhan